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Serving the Next Generation

Homeowners form the core of the customer base at most retail energy companies, and marketers need to anticipate changes in…

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The Holy Grail of Customer Communications

COMMUNICATIONS IS FUNDAMENTAL TO ANY relationship, including the one between a company and each of its customers. A company that…

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Political Polling Evolving to Match Mobile Lifestyles

Polling works only when it is truly representative of the population it seeks to understand. So, naturally, Gallup’s daily…

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Texting Overtakes Voice in Mobile Phone Usage

Good news for mobile advertising: texting has overcome voice calls among mobile phone users, according to Nielsen’s.

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